RaboDirect were the last minute sponsors of Seven Sharp, which is fitting I suppose. A virtual bank for virtual news.
So we finally get to see TVNZs answer to current affairs at 7pm tonight. Oh Lord. Mark Sainsbury, I am forever sorry for all those mean attacks on Close Up.
Seven Sharp makes Close Up's 20 part series on the welfare of Happy Feet the penguin look Pulitzer prize winning.
Tonight's news? Joke polls about Titewhai Harawira, a propaganda piece for the NZ military about post traumatic syndrome and international star Josh Groban. Who is pacing this? Quentin Tarantino on a bender?
This is 23 minutes of my life I am never getting back.
Seven Sharp - it's like 7 Days minus all the laughing and witty comments.
Imagine for a second if the show was hosted by Wallace Chapman, Pebbles Hooper and Jose Barbosa, now that would be Seven Bloody Sharp. Sigh. What a wasted opportunity.
The msm cultural pundits have been defensive beyond belief for Seven Sharp. It shows the power 7pm PR buys you to gain such sympathetic media foreplay. Paul Little (who seems to become more of a right wing arsehole the more he writes for the NZ Herald) was singing its praises, Colin Espiner (don't worry, I hadn't heard of him either) was cheerleading for stuff.co.nz, while Scott Kara was supposed to keep a straight face as Jesse Mulligan told him he wanted to be NZs Jon Stewart.
If Kara had really cared he would have called the column 'The awful things we do to pay for a mortgage in Arch Hill' and set up a bank account for donations to the Mulligan family. Don't get me wrong, this isn't an attack on the people involved. Ali is a poster child for the LGBT community and along with Pakeha guilt, Jesse Mulligan is one of the best things to ever come out of the middle classes. My heart does go out however to poor Greg Boyed whose career is the greatest loser from this ill spiced news jambalaya.
For all of the msm cultural pundits best intentions however, Seven Sharp is a howling dog.
The only thing sharp about Seven Sharp is the syringe full of heroin owned by whatever muppet in management was responsible for allowing the marketing department to skull pound the current affairs department 7pm weeknights.
Yes. I said skull pound.
At a time when we have 270 000 kids in poverty, 7.3% unemployment and the highest level of inequality ever recorded, one would hope TVNZs 7pm current affairs serving would hold the powerful to account, demand answers from the rich and challenge society's sacred cows. Instead we get this weak, flaccid worship at the alter of lite entertainment.
The only winners here are John Campbell and the National Party. We are downgrading our critical media from the pathetic lows we currently have right when social injustice is at it's highest level.
No matter how 'funny' Seven Sharp is, the real joke is on all of us.