So the BNZ spin doctors in advertland sense the rising disgust by many at their industry's despicable greed and role in creating the global financial crisis. They ascertain that we are asking existential questions about money as the consumer culture collapses.
People start remembering that they are citizens when they can't afford to be consumers any longer.
However rather than remove attention from the bankers and their greed by asking philosophical questions of money, all the over produced, cast of thousands TV adverts actually prove is how much bloody money the banks have to spend on wanky adverts...
Big bank profits the price for stability - Bollard
New Zealand's big four Australian-owned banks earn more out of the nation than banks in most other countries, but that's the price that must be paid for a sound financial system, according to former Reserve Bank governor Alan Bollard.
According to Reserve Bank data, the big four locally incorporated banks' aggregate net profit was $2.78 billion in the 2011 financial year, the most since they collectively made $3.02 billion in 2008, before the global financial crisis set in.
...so while BNZ asks us if money is good or bad, they have increased their profits up 37% to $528 million.
If I was walking away with half a billion during one of the steepest recessions with 270 000 children in poverty and the highest inequality rates ever, I'd be wanting to ask pointless bullshit questions that don't go anywhere as well.
The 1% don't care if the 99% think money is good or bad, they just want you distracted so you don't notice them taking yours.