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Tuesday, June 12, 2012


TVNZ are about to follow where TV3 went some years ago when they launched a separate news website. Via Dan News:

TVNZ’s online news has undergone a makeover to align more closely with its on-air counterpart and now has its own dedicated site, onenews.co.nz.

The new site will be home to all of TVNZ’s news content, while the tvnz.co.nz homepage will continue to have a strong news presence in the short term to navigate users through to onenews.co.nz.
onenews.co.nz launches at 11pm on Tuesday, June 12th, in time for exclusive streaming of Wimbledon from June 25th, and extensive 2012 London Olympics coverage in July and August.
The new site will have 24-hour Games coverage, including video highlights, live text updates, extended interviews [...]

Not so sure that lumping, dumping and squeezing the sports into it will do much - the way it looks from the press release is that it's all about bloody sports. Aren't people who are after the news just after the news?... not sports - which is NOT news.

Anyway, regardless of how polluted the news site will be with the irrelevancies of games I'm predicting the same significant traffic movements that occurred with TV3 when they divided their web presence will also happen to TVNZ.

At the moment tvnz.co.nz is listed by Alexa as the 19th most visited website in the country. Alexa is a rough estimate, but I regard it as being fairly indicative at the top end. 3news.co.nz is listed as 81st while the older main site, tv3.co.nz is 96th.  This will almost certainly be replecated when TVNZ make the split. A great deal of clicking links to and fro between the sites will probably keep them within range of each other (see graph below) as TV3 does.

The interesting aspect is how powerful the news content is. News really does lead - not just by broadcasting it at 6pm when prime time starts rolling and maximum audience becomes available - but also as evidenced by the amount of internet users seeking out the news during the day (as opposed to seeking out programmes, scheduling information etc. handled hitherto by the old site). So we can see how important the news function is to television networks and why giving it a more distinctive presence online and (at least giving a sense of) depth is a positive move.

It was my intention to show in a graph format what happened to the internet traffic when TV3 made the split, but unfortunately the graph at Alexa won't let me go back that far (the split was about five or so years ago now). What I recall is that TV3.co.nz very rapidly (within a week or two) lost over half its audience, while 3news.co.nz went from nothing to about triple what the old site is (and about where the old site was before the change) see the graph above. 

So all up - from what I recall - was that while the old site lost audience from the change it was more than made up for by the news site as the overall effect was to increase the total traffic. Whether or not the resources also flow into the frontline production is another issue.


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