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Tuesday, April 24, 2012

landline opinion polls manipulate public opinion, not represent it

The 'spiral of silence' is a style of media theory that suggests constant propaganda that a party is in majority ends up desensitizes and intimidates a voter into not voicing opposition. The mainstream media spent 3 years telling NZers that John Key had over 50% and that resulted in the lowest voter turn out in 120 years, not content with that shocker, the mainstream media are starting their 'everyone loves John Key' campaign early with more flawed landline polls.

How flawed are these landline polls? When I hosted the iPredict election show we had the Roy Morgan representative on the show and as you can see, she had no answers to the criticisms that her landline polls use a methodology that bias the results.

How flawed are these landline polls? As Brian Rudman pointed out...

The last household Census in 2006 highlights that the worst affected areas coincide with significant clusters of state housing.

The Pt England Census block topped the poll in Auckland with 105 households having no access to telecommunications systems of any sort. Close behind came Pukekohe North (99), Clendon South (93), Otahuhu West (87), Harania East (87), Papakura East (81), Otara East (78), and on goes the list through the lower socio-economic areas.

So the poor are left out of these polls leaving flawed results and entrenching the apathy that saw our democracy so weakened to its lowest participation in 2011.

These opinion polls manipulate public opinion, not represent it.



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