Terrible strategic blunder in Labour's failure to launch
Labour ditches big campaign launch
The Labour Party has broken from tradition by deciding not to have an official campaign launch this year.
Are they even awake over at the Labor Party Election nerve centre? Who the bloody hell is running this campaign? They aren't doing a launch? They do know there's an election in just over a month right?
The strategy behind this is that Goff can't beat Key in a 'presidential style' election and they will focus on policy. This is a great idea and really shows up National's utter lack of policy and their reliance on John Key's smile and wave, that's fine, but to dump the launch? Are you nuts? Do I smell the over hyped hand of Grant Robertson?
Labour have terribly misread the electorate and bought the lies from the failed landline methodology opinion polls. The level of poverty and hurt caused by the recession is real, and Labour's policies do more to address that than National's ever do, but refusing to launch looks weak and that Labour don't actually have any faith in their own solutions.
Dumb, dumb, dumb.
MANA is launching on Guy Fawkes day, who doesn't want to celebrate a pakeha who wanted to remind Parliament that one person can make a difference by blowing it up? That sense of occasion and drama can be captured for the theatre of the launch which gives voters a sense of purpose and strength as to why they should be inspired enough to volunteer their time and help. Deciding that Goff can't foot it against Key is a terrible miscalculation by a Labour Party who don't seem to believe they can actually win.
What makes this decision even more stupid is that in the Key-Goff TV debates, Labour has a real chance of recapturing the debate. Goff has been written off so enters the debate as the under dog, most punters only see Key when he has been media clipped for his one liners, a sustained 90 minute debate will throw up all those elements of Key they don't see and surprise viewers with how well Phil does compared to their current low view of him.
Labour still can win, but they aren't making it easy for themselves.