100% Pure Cow Shit
Forget Pure NZ, now it's just you
From today, the entire nation is being branded as part of an $85 million a year marketing campaign - now, it's all about "you". The country isn't pure - "you" are. And according to Tourism New Zealand, "you" are one of 80 million international tourists actively considering visiting New Zealand.
So our ever optimistic Tourism Minister has decided to avoid the 100% Pure brand that NZ has spent 12 years and hundred of millions in building to degrade our brand down to 100% You.
Why have we destroyed our brand right when NZ has a clean and green brand that has become much more attractive globally at a time pollution is destroying (and will increasingly destroy) much of the planet?
We have done it to hide the fact that NZ is increasingly becoming less green and much more polluting, so rather than demand stricter pollution control from our Agricultural Industry (who have the power to get us to go to war in Iraq and have the power to censor entire chapters critical of their pollution impacts) we are just down grading our brand to accommodate for our economic hypocrisy.
If Labour rolled over and took it for the dairy industry, you know National are choosing to sleep in the wet spot. the political party of Farmers and Bankers will not damage their voting rump by demanding restrictions on Farmers using and polluting our water.
When our environmental laws are so weak...
Enforcing rules proves costly for ECan
Environment Canterbury (ECan) is out of pocket by nearly $150,000 after prosecuting the region's most serious polluters.
The regional council spent $237,943 on investigation and legal costs last year, but recovered only about $89,000 through Environment Court judgments.
In its most expensive case, ECan spent $156,016 prosecuting Christchurch waste company BJ Dakin & Co for allowing chemicals, including 160 kilograms of arsenic, to be discharged at its Bromley premises.
The company was last month fined $36,500 after admitting disposing of waste material underground, inappropriate handling and storage of hazardous waste, and discharging contaminated stormwater.
The fines and costs were payable to ECan, but left the council with a large shortfall.
The council lost money in 10 of the 11 prosecutions it took to court last year, despite winning the cases.
...when the international criticism is so loud against our green myth lie...
New Zealand was a friend to Middle Earth, but it's no friend of the earth
But my prize for the most shameless two fingers to the global community goes to New Zealand, a country that sells itself round the world as "clean and green". New Zealand secured a generous Kyoto target, which simply required it not to increase its emissions between 1990 and 2010. But the latest UN statistics show its emissions of greenhouse gases up by 22%, or a whopping 39% if you look at emissions from fuel burning alone.
...and when our own Federated Farmers President Charlie Pederson describes the environmental movement as a “war against humanity”, why don't we just be honest about our Tourism brand and call it 100% Pure Cow Shit?