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Wednesday, March 31, 2010


Are The Feelers the right band to promote the Rugby World Cup?
The backing song for the cup's ticketing campaign has been confirmed as Kiwi rock band The Feelers' version of the 1990 song Right Here, Right Now by Jesus Jones.

Seeing as I have officially decided to put my cynicism towards Rugby to one side and that I am going to get excited by the Rugby World Cup for the first time ever, I am investing emotional time and energy into this and have to say the choice of the Feelers to sing Right Here Right Now is a bit underwhelming. The song choice is aimed at exciting Generation Xers so nice try to get my attention, but the Feelers? The lyrics say it all for themselves...

"Right here, right now, there is no other place I want to be"

...which probably sums up the elation being felt by the Feelers when the cheque from Rugby NZ came through for their version of a Jesus Jones 1990's anthem. Personally 'Loyal' by Dave Dobbyn would've made me buy a ticket rather than a lacklustre attempt to reconnect me with the more embarrassing fashion elements of my wardrobe, but perhaps the Feelers represent a broader theme, that one can get a second shot at the Rugby World Cup even when your last attempt was shit. In this, The Feelers have a message that all NZers can connect with.

Still 'Loyal' would've been better.


At 31/3/10 8:07 am, Anonymous sdm said...

Two things

1) Loyal was used for the America's cup - possibly they didnt want to replicate

2) If its a global campaign, is Loyal a song that is recongised outside NZ?

As somebody who has played, refereed and now coaches rugby, I wont be spending $1200 for a ticket....

At 31/3/10 8:28 am, Anonymous Exclamation Mark said...

All the blood was sucked out of corpse that is Loyal long long ago.

The feelers version of Right Here is utterly terrible.

If we are going to ruin a perfectly good song why not get Dave and the surviving herbs and maybe Chefu to redo Slice of Heaven?

It's very catchy, we all know the words, sure it's old but so is the Jesus Jones song and so what if it isn't relevant to rugby or sport or competition? Air NZ have been torturing us all with "Why does love do this to me" for the past couple of seasons and its got fuck all to do with anything but Jordon Luck's retirement fund.

At 31/3/10 8:38 am, Anonymous Anonymous said...

The Feelers? Jeez, they were past it ten years ago. Corporate rock sucks.

At 31/3/10 2:26 pm, Blogger Abelblog said...

actually i don't want to hear Loyal again either - no disrespect to Mr Dobbyn cause I actually think he's a superb songwriter and chillingly good singer but Loyal has been flogged to death and was never one of his better songs. The point is there are dozens of local songs that could be contenders and why not pen a new one? It doesn't take long for a song to catch on if its been repeated every 10 minutes on primetime. I like the idea of an edit/remix/remake of Not Many by Scribe - would fit the bill nicely too...check out lyrics...
"congratulations, we made it…
welcome to the crusader (could alter this line)
its been a long time coming y’all
but I’m here now
what you wanna do?
I mean how many dudes do you really know can flow like this?
lets do it
how many dudes you know roll like this?
how many dudes you know flow like this?
not many, if any,
How many dudes you know got the skills to
Rock a show like this?

fits great with slow mo rugby action and embodies the toughness of the game. anyway. that's my 2 cents...

At 31/3/10 2:57 pm, Anonymous Anonymous said...

Hey Jesus Jones have credibility! Haven't heard the Feebles version, probably crap.

As for Loyal, that is just terrible. Really. Like a cat being run over slowly.

At 31/3/10 4:04 pm, Anonymous Asker of Ask said...

I propose they use The Gordons' Coalminer's Song as the anthem for everything this National Government clag of shitballs are trying to cram down our collective craw.

At 1/4/10 1:05 am, Anonymous BLiP said...

The marketing isn't aimed at Kiwis, its for the poms. So far as the RWC Ltd is concerned, the less New Zealanders buying tickets the better. So, thanks for your comments, please note that have been given due consideration filed accordingly.

At 1/4/10 3:35 pm, Blogger Cactus Kate said...

Loyal? You are joking.

Only Bomber with no clue when it comes to sport could want "Loyal" as a song for the RWC. Hello, 2003 Team NZ campaign LOST and my memory will be of a nation of whingers who needed a song to get over that they couldn't afford Coutts and Butterworth.

At 1/4/10 5:53 pm, Anonymous Anonymous said...

The Feelers? What a shit name for a group - sounds friggin terrible.

At 1/4/10 10:45 pm, Blogger Bomber said...

Cathy can you PLEASE stop trying so hard to get noticed? You deserve so many things, pity shouldn't be one of them. Is it another lonely night in a corporate hotel with only the bar fridge as company? I only jest because I wish I could have your airpoints sadly my crippling green guilt won't allow me to use up that amount of plane fuel.


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