Insult Pacific peoples of Aotearoa at your peril. Expect flashmob protests at your outlets. Prepare to lose a lot of customers who don't agree with your racist insults, "ironic" or otherwise.
I ignored the news when it was first reported because the cock-wipes who have run Hell pizza into the ground, especially in the marketing department, are only after cheap publicity. But now there is a great opportunity to make an example of them and give them negative publicity and real world consequences.
They will be punished for running racist advertising and the few thousand they forked out for billboards will end up costing them many-fold more in the damage about to be done to their struggling, shitty brand. Here's my email to the boss:
I sent that off yesterday and it's 1:30pm and I haven't been contacted. No mitigation. Which goes with the sides of:
No special promotions:
No media contact:
And no repentance either:
Stay tuned tomorrow for further developments. Rally against Racism facebook page has the details and how you can participate.