Apple ain’t green 2

Glad to see something I blogged about in January trickling out to the mainstream in April…

Seeing as many Mac users would view themselves as ‘enlightened’ – knowing that the computers they are working on are damaging the planet isn’t going to help with that mindset. Come on Steve, lift your game or else I will have to trade my poisoned computer for one that won’t damage the planet after I’m through using it.

All those smug apple adverts aimed at people who like to see themselves as slightly smarter than the average PC user will be horrified to find that smugness don’t stack up when you look at the fact Apple is the worst polluters.

Greenpeace trashes Apple again
Greenpeace has again targeted Apple in its latest Guide to Greener Electronics, a report which ranks major electronics manufacturers on their environmental policies and practices. But is Apple really putting its technology ahead of the environment? With a score of 2.7 out of 10, Greenpeace placed Apple at the bottom of the list as the worst offender. Lenovo, Nokia, Sony Ericsson, Dell and Samsung topped the green-friendly list. "For a company that claims to lead on product design, it is perhaps surprising to find Apple languishing at the bottom of the scorecard," Greenpeace stated in the guide. The aim of the Greenpeace report is to influence companies to reduce the hazardous nasties in their products and to encourage recycling programs. Apple isn't shy about its environmental practices, but its talks with Greenpeace reportedly broke down after the political pressure group published the iPoison + iWaste spoof page.

Hey Apple, how about less money on smart adverts and more money on cleaning up after the mess you make?