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Sunday, March 25, 2007

If it hadn’t been for those meddling kids…

Don’t you love the story of two NZ girls who stood up to GlaxoSmithKline over their lies regarding Vitamin C in Ribena? Don’t you love how GlaxoSmithKline arrogantly blew them off when they tried to tell GlaxoSmithKline that they were lying about their Vitamin C content? And isn’t it interesting that the Advertising Standards Authority wouldn’t listen to them either and it wasn’t until the highest court in the land, ‘Fair Go’, took up the story and GlaxoSmithKline finally got their head kicking.

Funny how no one wanted to listen to the kids, bloody adults – great to see such a hard crutch kick to such a large pharmaceutical company over their outright marketing lies. To allow children to be marketed to for unhealthy food is one thing, but lying about how healthy your unhealthy food is, is just careless.

Schoolgirls' study nabs food giant
A high school science experiment by two 14-year-old girls has embarrassed the world's second-largest food and pharmaceutical company. GlaxoSmithKline will appear in Auckland District Court on Tuesday to face charges alleging 15 breaches of the Fair Trading Act. The charges, brought by the Commerce Commission, arose from an investigation by Pakuranga College students Anna Devathasan and Jenny Suo into the vitamin C levels of the popular Ribena drink, which has sales of about $8 million a year. The company faces a maximum fine of $200,000 on each charge.


At 26/3/07 9:58 am, Anonymous Anonymous said...

Two little girls kick a big corporation here and in Oz in the nuts.



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