Forcing Green

Awsome to see that green is making an impact at the very mouth vent of consumerisim, let's now start punishing those companies who aren't changing.

Consumers turning green
The number of people willing to put their money where their mouth is on green issues is growing, according to researchers. More than half the population - 50.9 per cent - have bought a product or service from a company because it supports a worthy cause or charity. This figure is up from 42 per cent two years ago, according to data collected by Nielsen Media Research Panorama and analysed by advertising company Nick Jones & Associates. The figures indicate that a hard core of about 8 per cent of consumers are making purchasing decisions based on green or social imperatives each week, says company principal Nick Jones. A further 19 per cent are making similar decisions each month. For those consumers, carbon neutrality is becoming the least of what they expect of the companies from which they buy goods and services, Mr Jones says. "The sort of questions these people are asking is, what are you doing about waste reduction, and so on. And companies that are on the ball these days are going to have to listen to what that 8 per cent market is saying, because they are the trailblazers. Carbon neutrality is great, but it's not enough."