Damn the Baby Boomer Sales Manager!
How many times do we see dumb baby boomer sales managers who end up running media networks fuck it up time after time after time? Take for example TVNZs sudden desire to put their content on line for download – what the baby boomer sales managers don’t get is that GenXers and Gen Y went on-line to escape the mediocrity and bland crap the mainstream media serve up. For those baby bomber sales managers to now try and get their mediocrity on-line and scratch their heads when they don’t get why it isn’t working shows how out of touch they are with how bad their own product has become, and it will hopefully herald the decline of the Baby boomer and the rise of the GenXer into positions of creative control. Their on-line content has to be UNIQUE not the same old slop they dish up each day and it has to be content that is purposely designed for a small screen rather than a standard TV screen.
Don’t believe me about Baby boomer sales managers fucking it up? Look at this example…
Price of RNZ ads
Radio New Zealand has spent more than $170,000 for one of the world's top advertising agencies to devise a series of TV ads that will be played only 40 times. The Faces campaign, created by Clemenger BBDO, is part of an overall campaign partly canned after the station's host Kim Hill slagged it on air this year. Figures show that $198,237 was budgeted for the campaign; $171,626 was paid in consultancy fees to produce three 30-second and one 45-second commercial; and since January, $64,577 has been spent on advertising spots for the commercials. RNZ said the spending was appropriate because the non-profit state-owned network needed rebranding.