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Tuesday, January 30, 2007

Spanish women get a break


Every day women wake up to a billion dollar advertising campaign aimed at convincing them that they are ugly and can’t conform to an anorexic body shape. The way marketing reflects neurosis and sells that neurosis to meet the human need of feeling connected in an alienated consumer culture has always been a bone of contention and now the Spanish Government are leading the way in challenging those marketed preconceptions of body image.

Spain resizes clothes for women
Spain is to standardise its clothing sizes for women as part of a government drive to ease pressure on young girls over their body size.
Clothes currently on sale in Spain often vary in size from shop to shop, despite carrying the same size label. Some fear the labels are confusing shoppers and that efforts to conform could be leading to eating disorders. The move follows Spain's ban of ultra-thin models on the catwalk during Madrid fashion week last September. Spanish women often head into changing rooms with an armful of different sizes never knowing which one will fit this time or whether any will fit at all. But by 2008 those days could be over. Spain's biggest fashion retailers have bowed to government pressure to standardise their sizes and reflect the real size of Spain's growing population. Under new regulations, a size 40 garment in one store will need to be at least roughly comparable to a size 40 in another shop.

10 Comments:

At 31/1/07 2:25 pm, Anonymous Bubbles said...

So what do we havein NZ? Anorexia or an obesity epidemic? Frankly most NZ women could do with losing a few pounds, few of them are anywhere near anorexic by any definition.

 
At 31/1/07 3:50 pm, Anonymous raoul 'lost a lot of fat' said...

Someone planted a bomb in a shop for thin women, so all the thin women in Spain surrendered.

 
At 31/1/07 4:22 pm, Anonymous Spy Bar Regular said...

Polynesians are particularly prone to obesity, but hey, they seem happy with it so who is anyone else to tell them they are wrong?

 
At 31/1/07 4:36 pm, Blogger bomber said...

...
Wow, and the ladies here say there is a man drought, they obviously haven't had the chance to meet you shining examples of gentleman charms!

 
At 31/1/07 4:43 pm, Anonymous semisi yoga class said...

The b-iatches in NZ would be so lucky, Bomber, as to meet us studs...

 
At 31/1/07 4:51 pm, Anonymous Bubbles said...

My girl goes to the gym 6 times a week and runs 4 times...her abs are coming along nicely and she eats what she likes :) Mind you I knew a guy once who gave his gf fatburning supplements as a Christmas present...sometimes you just have to be blunt I guess...

 
At 31/1/07 4:58 pm, Anonymous raoul 'lost a lot of fat' said...

This comment has been removed by a blog administrator.

 
At 31/1/07 4:58 pm, Anonymous raoul 'lost a lot of fat' said...

This comment has been removed by a blog administrator.

 
At 31/1/07 5:12 pm, Anonymous Bubbles said...

I can't as you are in Japan...all the more fun for me back in NZ :p

 
At 11/2/07 8:57 am, Blogger bomber said...

...
nice to see so many men on this site have such a compassionate view of the body identity issues women live with every day.

 

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