Look, if a bitch can’t take a joke…

Women are getting uppity again, they are pointing out the obvious misogyny of the sexualisation and demeaning objectification of passive females as bikini clad mass media fodder on such blokedom only zones as Sportscafe! Obviously crirticising this blatant dehumanizing of women as CTF’s (Cunts To Fuck) is written off as Political Correctness from an ugly fat dyke who doesn’t have a sense of humour and probably just needs a good root to sort her out. How could one argue with that?

Of course the ‘new lad’ is just as sexist as the ‘old lad’, but to criticize such ‘laddish behaviour’ is somehow a feminizing of male culture and are attempts by a lesbian conspiracy to restrict natural and healthy male desires to just look at women as pieces of meat. But because we do it in a very subtle way, and not as outright as an Australian Muslim Cleric, that means we are as pure as the driven snow!

What a safe pack of cultural hypocrites we are!

Is Marc Ellis a 'new lad' or old sexist?
Marc Ellis might come across as just playing a "bad boy" role on television, but Waikato University sociologists say he is seriously reinforcing traditional male chauvinist attitudes to women.

Sports sociologist Toni Bruce, a former sports journalist, says the former All Black and colleagues on sports comedy shows such as the current Game of Two Halves and formerly Sportscafe, which ended last year, are part of what a British sociologist calls "new laddism".

"New lads" like Ellis play up to the notion that they are just "boys behaving badly", so they are aware that men are not supposed to treat women as mere "eye candy". But Dr Bruce says that is exactly what they do in a humorous way.

"It may be a sign that those things are really on the way out if the only place they are appearing is in the realm of humour," she told a Sociological Association conference in Hamilton.

But she added: "Overall, our analysis revealed that Sportscafe constructed a discourse about gender that privileged new lad masculinity and reinforced the marginalisation of women, while masking its messages in boyish humour."

She said "sexualisation" was a prevalent theme on Sportscafe, with "regular sexual innuendo and sarcastic references to sexual prowess (or lack thereof).

"This theme was most evident in the representation of the female dancers whose main role was to perform while the (usually male) guests walked on to the set," she said.

"Throughout, they remained voiceless and nameless while being the object of the gaze of the camera, studio audience and home viewers. Indeed, in one show Ric Salizzo referred to one of them only as 'Dancer 2'.

"In contrast, the male bands which provided musical background for the dancers were named and sometimes engaged in conversation with the hosts."

Roving reporter "Eva the Bulgarian" was often shown in camera angles that highlighted her breasts, lips and buttocks.

In one show, blond cyclist Katie Mactier was welcomed on stage with a huge "Yeah" from Ellis.

"As this did not happen for any of the male guests (and was consistent with his reactions to attractive females who appeared on other shows), his 'excitement' was clearly related to her appearance." Dr Bruce said Sportscafe celebrated "violent actions" in rugby. It could be seen as "the last bastion where men are safe from the threat of women", as represented by female political leaders and feminism generally.